SHAKESHACK成都
品牌创意周边产品 —— 麻将 (城市限定)
SHAKESHACK 成都为国内西南地区首家店铺,因此在店铺空间与周边产品的输出上 品牌希望融入更多具有当地文化特色的概念和元素;
SHAKESHACK 成都店铺空间设计概念为当地最具特色的茶馆,“竹”与“麻将”为茶馆中最常见的元素;因此在制作城市限定品牌周边产品时,我们选择将麻将作为周边产品,麻将外箱制作工艺则与当地竹编手艺人进行合作;
考虑到竹编外箱的自然肌理与手作感,在竹箱五金件的选择上以自然氧化的黄铜作为其配件,辅料则是选用深色皮革进行匹配,使麻将外箱更整体、更具手作感.
SHAKESHACK CHENGDU
Mahjong SOUVENIRS (CITY ONLY)
SHAKESHACK Chengdu is the first store in the southwestern of China, so the brand hopes to incorporate more concepts and elements with local cultural characteristics in the store space and the output of peripheral products;
The space design concept of SHAKESHACK Chengdu store is the most characteristic teahouse in the local area. "Bamboo" and "Mahjong" are the most common elements in the teahouse; therefore, when making city-limited brand peripheral products, we choose mahjong as the peripheral product, and the mahjong outer box, with Chinese traditional crafts, is produced in cooperation with local bamboo weaving craftsmen;
Considering the natural texture and hand-made feeling of the bamboo woven outer box, we used naturally oxidized brass as its accessories in the selection of bamboo box hardware, and dark leather as accessories for matching, so that the mahjong outer box can be more integrated and more compelling in texture.
The space design concept of SHAKESHACK Chengdu store is the most characteristic teahouse in the local area. "Bamboo" and "Mahjong" are the most common elements in the teahouse; therefore, when making city-limited brand peripheral products, we choose mahjong as the peripheral product, and the mahjong outer box, with Chinese traditional crafts, is produced in cooperation with local bamboo weaving craftsmen;
Considering the natural texture and hand-made feeling of the bamboo woven outer box, we used naturally oxidized brass as its accessories in the selection of bamboo box hardware, and dark leather as accessories for matching, so that the mahjong outer box can be more integrated and more compelling in texture.
字体&图形 设计
38张麻将图案，我们选择具有四川地域特色的植物“竹”作为基础框架, 结合品牌色彩及核心视觉符号，在麻将中的图形与字体上进行延展设计。
TYPE&GRAPHIC DESIGN
For 38 mahjong patterns, we chose "bamboo" to make the basic framework, combined with brand colors and core visual symbols, and extended design on the graphics and fonts in mahjong.
For 38 mahjong patterns, we chose "bamboo" to make the basic framework, combined with brand colors and core visual symbols, and extended design on the graphics and fonts in mahjong.
Client / ShakeShack
Design / Guolong Zhang
Photograph / SexyFood、ZR Zhang
Motion / DaFeng
| THANK YOU |
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